World Delivery Leader is #1 on American Customer Satisfaction Index
ANN ARBOR, Mich., May 20 /PRNewswire/ -- Domino's Pizza (NYSE: DPZ), the
recognized world leader in pizza delivery, is number one in customer
satisfaction in a survey of consumers of the U.S. largest limited service
restaurants, according to the annual American Customer Satisfaction Index
(ACSI), released today by the University of Michigan.
The ACSI is a national economic indicator of customer evaluations of the
quality of products and services available to household consumers in the
United States. Domino's Pizza unseated not only its biggest pizza competitors,
but the U.S. largest limited service restaurants, with an overall score of 77.
Starbucks and Wendy's ranked second. Customer satisfaction with the entire
limited service restaurant segment remained even from 2008, at 78.
Domino's outscored past category leader Papa John's by two points (75) and
rival Pizza Hut by three points (74). Domino's Pizza improved 2.7% versus the
previous year and is the overall "most improved" since the survey began,
improving its first year score by 14.9%.
"From the first day we saw our score with the ACSI, I said we would not be
satisfied until we were number one - not just in pizza, but in the entire
category," said Domino's Chairman and Chief Executive Officer David A.
Brandon. "I stand corrected: while we are thrilled to get the recognition for
the efforts of our hard-working franchisees and team members, we are still not
satisfied. We want to remain on top for a long time to come."
About Domino's Pizza(R)
Founded in 1960, Domino's Pizza is the recognized world leader in pizza
delivery. Domino's is listed on the NYSE under the symbol "DPZ." Through its
primarily locally-owned and operated franchised system, Domino's operates a
network of 8,773 franchised and Company-owned stores in the United States and
60 international markets. The Domino's Pizza(R) brand, named a Megabrand by
Advertising Age magazine, had global retail sales of over $5.5 billion in
2008, comprised of nearly $3.1 billion domestically and over $2.4 billion
internationally. Domino's Pizza was named "Chain of the Year" by Pizza Today
magazine, the leading publication of the pizza industry. Customers can place
orders online in English and Spanish by visiting www.dominos.com or from a
Web-enabled cell phone by visiting mobile.dominos.com. More information on
the Company, in English and Spanish, can be found on the Web at
SOURCE Domino's Pizza
NOTE TO EDITORS: High resolution logos, photographs and b-roll clips are
available at http://media.dominos.com/
Lynn Liddle of Domino's Pizza, +1-734-930-3008
/Web Site: http://www.dominos.com
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