Domino's Pizza CEO Delivers Super Big Taste Bailout to Lucky Winners
Filmed on location in
"We know times are hard, it's a reality we are all facing," says Brandon.
"But I didn't go to
In an on-line continuation of the promotion, Domino's is launching the
Super Big Taste Bailout. Here, consumers are encouraged to nominate a friend
in need of a bailout. Two winners, as well as their nominating friends, will
receive a year's worth of Domino's Pizza products with the prize delivered
directly to their door by
Leading up to the delivery, a countdown can be viewed on Dominos.com indicating when the delivery will take place. On the day of the first delivery, the site will change to show Brandon's location as he arrives at the winner's house. Once the delivery has been made, the countdown for the next recipient of the Super Big Taste Bailout will begin.
In addition to the grand prizes, lucky consumers also have the opportunity to win a Big Taste Bailout meal throughout the promotion.
In his 21-year history as a corporate CEO, and 10 years as Domino's chief, this is only the second time Brandon has agreed to be featured in ads from agency Crispin Porter + Bogusky. "I don't intend to be part of every campaign we launch moving forward, but the message behind this promotion is something that I felt was important. I'm looking forward to delivering a year's worth of Domino's Pizza to the lucky winners of the sweepstakes," Brandon says.
No purchase necessary. A purchase will not increase your chances of
winning. Legal residents of the 50
Media: High resolution logos, photographs and b-roll clips, as well as the new 15 second ad, are available at http://media.dominos.com.
About Domino's Pizza(R)
Founded in 1960, Domino's Pizza is the recognized world leader in pizza
delivery. Domino's is listed on the NYSE under the symbol "DPZ." Through its
primarily locally-owned and operated franchised system, Domino's operates a
network of 8,773 franchised and Company-owned stores in the