Press Release
Domino's Launches Purpose-Built Pizza Delivery Vehicle
"The Domino's DXP is the first purpose-built vehicle aimed at revolutionizing pizza delivery," said
The Domino's DXP also represents a collaboration among three great Michigan brands: Domino's,
The design and production of the Domino's DXP took over three years. It was born out of Domino's passion for innovation and started with a five-stage crowdsourcing competition hosted by Local Motors, on the company's open innovation platform called Open IO. The contest, called the Domino's Ultimate Delivery Vehicle Challenge, fielded 385 entries from designers around the world. Then,
Domino's is working with
Pizza delivery represents roughly two-thirds of Domino's business and the DXP represents the latest innovation in this space. In the U.S. alone, Domino's delivers about 400 million pizzas a year and delivery drivers cover roughly 10 million miles each week – equivalent to 21 round trips to the moon. Over the years, Domino's has revolutionized pizza delivery with other innovations including the corrugated pizza box, Domino's Tracker® , the Heatwave bag and ordering by text, Twitter and emoji.
Consumers spotting DXP vehicles can share their sighting via social media using the hashtag #DXP. More information about the DXP can be found at www.dominosdxp.com, a site created by Domino's advertising agency CP+B, who were integral partners in the design and launch of the DXP.
DXP Special Features and Fun Facts
- The Domino's-branded illuminated warming oven located behind the driver's door and storage areas are designed for easy loading and unloading of pizzas and other menu items. The warming oven can hold two Heatwave™ bags and is quickly accessible to drivers with the touch of a key fob.
- The interior of the DXP includes both front and rear storage areas and features a non-slip, easy-to-clean surface to stabilize items during delivery. The car has been reconfigured with all but the driver's seat removed, allowing the DXP to hold large orders for schools, businesses and special events as well as home delivery. The DXP has the capacity to accommodate up to 80 pizzas, along with Domino's other menu items including salads, wings and 2-liter bottles of soda.
- The DXP comes equipped with a puddle light projecting the Domino's logo on the ground. The front fascia displays the Domino's logo, and the side panel displays the reflective graphic of the Domino's brand. Other details include hubcaps with the Domino's logo and the recognizable illuminated Domino's car topper.
The Insurance Institute for Highway Safety (IIHS) named the DXP's base vehicle, the Chevrolet Spark, a 2015 Top Safety Pick in its minicar segment. With an outstanding combination of the latest safety and technology features, drivers can feel confident with the DXP's protection in case of an emergency.
- To keep the DXP vehicles in top operating condition, Chevrolet dealers in the cities where DXP vehicles are being launched have been trained to service the DXPs.
- The DXP comes equipped with the OnStar® navigation system. The OnStar navigation system will help drivers stay on course with turn-by-turn directions and connections to 9-1-1 in case of emergency.
- With an
EPA estimated 39 MPG highway, the DXP should provide the kind of fuel economy franchisees welcome.
Its 1.2 liter engine makes the
"Even though Domino's deliveries will still primarily be made in the personal cars of delivery drivers," said Weiner, "the Domino's DXP represents an innovative leap into the 21st century and takes delivery to a new level of efficiency and quality."
About Domino's Pizza®
Founded in 1960,
About
Widely recognized for his 1990s work on the development of
About
Local Motors is a technology company that designs, builds, and sells vehicles. From bytes-to-bits, the Local Motors open innovation platform, called Open IO, combines global co-creation with local micro-manufacturing to bring hardware innovations, like the world's first 3D-printed car, to market at unprecedented speed. To learn more about and join the Local Motors community, please connect on facebook.com/localmotors or follow on Twitter @localmotors. Discover more at localmotors.com.
About
Founded in 1976,
The DXP Celebrates Standard Chevrolet Spark Features
Domino's fell in love with the 2015 Chevrolet Spark and its smooth Continuously Variable Transmission (CVT). The ECOTEC® 1.2L dual overhead can
Standard Vehicle Features
- ECOTEC 1.2 DOHC 4-cylinder engine
- Electric power steering
- StabiliTrak electronic stability control system with brake assist
- 4-wheel anti-lock brakes
- 10 air bags
- OnStar Directions & Connections standard for the first six months
- Hill-start assist
- Tire pressure monitoring system
- Halogen headlamps with automatic exterior lamp control and daytime running lamps
- Rear spoiler with integrated high-mounted LED stoplamp
- 15" split five-spoke silver painted aluminum wheels
- AM/FM stereo with seek-scan and digital clock
- 4-speaker sound system
- Auxiliary input jack
- Air conditioning with cabin air filter
- Driver information center
- Outside temperature display
- Cloth seats
- Auxiliary power outlet located in center stack storage bin
- OnStar with 4G LTE and mobile Wi-Fi hotspot for up to seven devices standard for three months or 3 GB (whichever comes first)
Photo - http://photos.prnewswire.com/prnh/20151019/278268
Logo - http://photos.prnewswire.com/prnh/20120814/DE55948LOGO-b
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SOURCE
Ed Stevens, APR+M, (440) 617-0100 ext. 201, estevens@stevensstrategic.com