Helicopter Delivers Chocolate Lava Crunch Cakes to Remote Mountain Site
ANN ARBOR, Mich., Aug. 12 /PRNewswire/ -- In honor of Domino's new
Chocolate Lava Crunch Cakes, Domino's wanted to bring the lava, chocolate lava
that is, to one of America's famous volcanoes, Mount St. Helens. With no
Domino's locations in the area to deliver, Domino's decided to go extreme by
hiring a local helicopter to bring in over 1,000 Chocolate Lava Crunch Cakes
to tourists as they enjoyed breathtaking views of Mount St. Helens.
"Chocolate Lava Crunch Cakes are unique and unexpected, so we wanted to do
something extreme and unexpected for this appealing new product," said Jenny
Fouracre, Domino's spokesperson. "With people naturally thinking about hot
lava at Mount St. Helens, we thought we'd bring the lava to them. Since the
nearest Domino's location takes almost two hours to drive to, we decided to
make this extreme by flying in a helicopter to let the volcano explode...with
flavors of rich chocolate fudge!"
Domino's new Chocolate Lava Crunch Cakes, oven-baked chocolate cakes,
crunchy on the outside, with warm flowing chocolate fudge inside were inspired
by a combination of chocolate and textures. As Domino's newest permanent
addition to the menu, Chocolate Lava Crunch Cakes are sure to satisfy that
Followers of Domino's Pizza on Facebook and Twitter got early clues that
this unique event was going to happen. The event was reported on throughout
the day on Twitter by a Domino's Pizza delivery expert in the helicopter.
For a Domino's location near you, please visit www.dominos.com.
About Domino's Pizza
Founded in 1960, Domino's Pizza is the recognized world leader in pizza
delivery. Domino's is listed on the NYSE under the symbol "DPZ." Through its
primarily locally-owned and operated franchised system, Domino's operates a
network of 8,773 franchised and Company-owned stores in the United States and
60 international markets. The Domino's Pizza brand, named a Megabrand by
Advertising Age magazine, had global retail sales of over $5.5 billion in
2008, comprised of nearly $3.1 billion domestically and over $2.4 billion
internationally. Domino's Pizza was named "Chain of the Year" by Pizza Today
magazine, the leading publication of the pizza industry. In 2009 Domino's
ranked number one in customer satisfaction in a survey of consumers of the
U.S. largest limited service restaurants, according to the annual American
Customer Satisfaction Index (ACSI). Customers can place orders online in
English and Spanish by visiting www.dominos.com or from a Web-enabled cell
phone by visiting mobile.dominos.com. More information on the Company, in
English and Spanish, can be found on the Web at www.dominosbiz.com.
SOURCE Domino's Pizza
for Domino's Pizza
Web Site: http://www.dominos.com